Google Analytics Top Trends for Marketing Agencies in 2025
Google Analytics Top Trends: With the rapid digital marketing age, Google Analytics (GA) is still the foundation for measuring performance, optimizing campaigns, and delivering ROI. With the introduction of GA4 and new privacy-focused measurement methods, tracking sessions and page views
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Introduction to Audience Targeting in Google Video Campaigns
Audience Targeting: Google Video campaigns, particularly on YouTube, provide one of the strongest ad platforms for brands to create visibility, drive conversion, and enrich user engagement. But it all depends on one important choice: whom you display your video to.
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